V&A Museum
Engaging Youth Through Creative Collaboration
Challenge
How can a historic institution connect meaningfully with younger audiences?
Approach
LuminAura co-created workshops, courses, and events led by iconic figures like Dame Vivienne Westwood. Youth participants collaborated with professionals in fashion, digital, and performance — not just attending, but shaping the experience.
Results
• Youth became active cultural contributors
• Redefined the V&A’s youth engagement model
• Increased relevance and inclusivity for a new generation
V&A Museum
Engaging Youth Through Creative Collaboration
Challenge
How can a historic institution connect meaningfully with younger audiences?
Approach
LuminAura co-created workshops, courses, and events led by iconic figures like Dame Vivienne Westwood. Youth participants collaborated with professionals in fashion, digital, and performance — not just attending, but shaping the experience.
Results
• Youth became active cultural contributors
• Redefined the V&A’s youth engagement model
• Increased relevance and inclusivity for a new generation