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Privacy Policy

Last updated: 23 September 2026
 

1. About this Privacy Policy

This Privacy Policy explains how Zems Entertainment Ltd, trading as LuminAura, collects, uses, stores and protects personal information when you visit our website, contact us, engage with our services or otherwise interact with LuminAura.

It applies when you:

  • visit www.luminaura.co.uk;

  • submit an enquiry or contact form;

  • arrange a consultation or meeting;

  • communicate with us by email, telephone or social media;

  • become a prospective client, client, supplier or collaborator;

  • participate in a LuminAura project, campaign or event; or

  • otherwise provide personal information to us.

For the purposes of applicable UK data-protection law, Zems Entertainment Ltd is the data controller responsible for the personal information described in this Privacy Policy.

 

2. Who we are

LuminAura is a trading name of:

Zems Entertainment Ltd
 Company number: 13872380
 Registered in: England and Wales
 Registered office: 171 Powerscroft Road, London, E5 0PR, United Kingdom

Email: info@luminaura.co.uk
 Website: www.luminaura.co.uk

LuminAura is a London-based brand consultancy providing brand strategy, identity, creative direction, content, digital growth and related consultancy and creative services.

References in this Privacy Policy to “LuminAura”, “we”, “us” or “our” mean Zems Entertainment Ltd trading as LuminAura.

 

3. Personal information we collect

The personal information we collect depends on how you interact with us.

3.1 Information you provide directly

You may provide us with information including:

  • your name;

  • email address;

  • telephone number;

  • company or organisation name;

  • job title or professional role;

  • postal or business address;

  • website or social-media details;

  • information contained in an enquiry or message;

  • information about your business, brand, project or objectives;

  • preferred services, budget or anticipated project dates;

  • consultation and meeting information;

  • marketing and communication preferences;

  • documents, photographs, video, audio, biographies, brand materials or other project content;

  • feedback, testimonials or survey responses;

  • invoicing, payment and transaction information; and

  • correspondence between you and LuminAura.

Please do not provide sensitive personal information unless it is genuinely necessary for your enquiry or project and has been agreed with us.

3.2 Information collected automatically

When you use our website, we or our website and technology providers may collect information including:

  • IP address;

  • browser and device information;

  • operating system;

  • approximate location;

  • pages viewed;

  • referring website or source;

  • dates and times of visits;

  • website interactions;

  • technical and security information; and

  • cookie or similar online identifiers.

Some information may be collected through cookies and similar technologies.

3.3 Information obtained from other sources

We may also receive professional or business-related information from:

  • referrals and introductions;

  • clients and collaborators;

  • publicly accessible websites;

  • professional networking platforms;

  • social-media platforms;

  • Companies House and other public registers;

  • event or project partners; and

  • suppliers and service providers.

Where required by law, we will provide appropriate privacy information when personal information has been obtained from another source.

 

4. How and why we use personal information

We process personal information only where we have a lawful basis to do so.

4.1 Enquiries, consultations and proposals

We may use your information to:

  • respond to enquiries;

  • understand your requirements;

  • assess whether our services are appropriate;

  • arrange meetings or consultations;

  • prepare proposals, estimates or quotations; and

  • communicate with you regarding potential work.

Lawful basis: taking steps at your request before entering into a contract and, where appropriate, our legitimate interests in responding to enquiries and developing professional relationships.

4.2 Providing our services

We use relevant information to:

  • establish and manage client relationships;

  • provide brand strategy, consultancy, creative, content and related services;

  • manage projects and production;

  • communicate with clients and collaborators;

  • obtain approvals;

  • provide deliverables; and

  • administer engagements.

Lawful basis: performance of a contract, taking steps before entering into a contract and our legitimate interests in effectively managing our work.

4.3 Administration, payments and legal obligations

We may process information to:

  • prepare quotations and invoices;

  • receive and record payments;

  • maintain accounting and financial records;

  • manage contracts;

  • satisfy tax, regulatory or legal requirements; and

  • establish, exercise or defend legal rights.

Lawful basis: performance of a contract, compliance with legal obligations and our legitimate interests in administering and protecting our business.

4.4 Website operation, security and improvement

We may process technical and usage information to:

  • operate and maintain the website;

  • protect the website and our systems;

  • diagnose technical issues;

  • understand website performance;

  • improve usability and content; and

  • measure the effectiveness of our communications.

Lawful basis: our legitimate interests in operating a secure and effective website and, where required, your consent for non-essential cookies or similar technologies.

4.5 Marketing and business development

Where permitted by law, we may use professional contact information to communicate relevant information concerning:

  • LuminAura services;

  • projects and case studies;

  • events and invitations;

  • news and insights; and

  • relevant business opportunities.

Lawful basis: consent where required and, in appropriate business-to-business circumstances, our legitimate interests in promoting and developing our services.

You may unsubscribe from or object to direct marketing at any time.

4.6 Portfolio work, case studies and testimonials

Subject to relevant agreements, permissions and legal rights, we may use approved project material to:

  • publish case studies;

  • display project imagery or video;

  • identify clients, collaborators or contributors;

  • publish testimonials; and

  • promote completed work through our website, portfolio, social media and other communications.

Lawful basis: contractual arrangements, consent where required and our legitimate interests in demonstrating our experience and promoting our services.

 

5. Our legitimate interests

Where we rely on legitimate interests, those interests may include:

  • responding to and managing enquiries;

  • maintaining professional and commercial relationships;

  • administering projects;

  • operating and developing our business;

  • maintaining website and information security;

  • preventing fraud or misuse;

  • establishing, exercising or defending legal rights;

  • promoting relevant services to appropriate business contacts; and

  • presenting approved examples of our work.

Before relying on legitimate interests, we consider whether the processing is necessary and proportionate and whether your interests, rights or freedoms override our interests.

 

6. Direct marketing

We may send marketing or business-development communications where permitted by law.

You have the right to object to the use of your personal information for direct marketing at any time.

You can stop receiving communications by:

Where you opt out, we may retain limited information on a suppression list so that we can continue to respect your request.

 

7. Cookies and similar technologies

Our website may use cookies and similar technologies for purposes including:

  • essential website operation;

  • security;

  • remembering preferences;

  • analytics and performance measurement;

  • embedded third-party content; and

  • marketing or advertising where enabled.

Where consent is legally required, non-essential cookies or similar technologies will not be used until you have made an appropriate choice.

You can manage available cookie preferences through the cookie controls presented on the website.

UK rules require users to be given clear information about the purposes of cookies and similar technologies, and consent is required for relevant non-essential technologies.

 

8. Who we share personal information with

We may share personal information where reasonably necessary with organisations or individuals supporting our business or delivery of our services.

These may include:

  • website and hosting providers;

  • cloud-storage and document-management providers;

  • email and communications providers;

  • CRM and project-management providers;

  • booking and video-conferencing providers;

  • analytics and cookie-management providers;

  • payment, accounting and bookkeeping providers;

  • photographers, filmmakers, designers, editors and other creative specialists;

  • project collaborators and delivery partners;

  • professional advisers, including lawyers, insurers and accountants;

  • regulators, courts, law-enforcement bodies or public authorities where required; and

  • a purchaser, investor or successor in connection with a genuine restructuring, investment or sale.

Service providers acting on our behalf are expected to process personal information appropriately and only for relevant purposes.

We do not sell personal information.

We do not provide personal information to unrelated third parties for their own independent marketing without an appropriate lawful basis.

 

9. International transfers

Some technology providers or service providers used by LuminAura may process or store personal information outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, we will use an appropriate mechanism, which may include:

  • UK adequacy regulations;

  • the UK International Data Transfer Agreement;

  • the UK Addendum to approved Standard Contractual Clauses; or

  • another transfer mechanism permitted by law.

You may contact us for further information about safeguards applicable to your information.

 

10. How we protect personal information

We use reasonable technical and organisational measures appropriate to the nature of the information we process and the risks involved.

These may include:

  • restricted access;

  • password protection;

  • secure cloud services;

  • appropriate permissions;

  • confidentiality obligations;

  • backups; and

  • appropriate contractual protections.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

 

11. How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to satisfy relevant contractual, legal, accounting, regulatory or reporting requirements.

Our general approach is:

General and prospective-client enquiries

Normally up to 24 months after the last substantive communication, unless the enquiry develops into an ongoing relationship or there is another valid reason to retain it.

Client and project records

For the duration of the engagement and normally for up to six years afterwards, where appropriate for contractual, legal, insurance, accounting or dispute-management purposes.

Financial and accounting records

Normally for at least six years, subject to applicable legal and tax requirements.

Marketing information

Until you unsubscribe, withdraw relevant consent, object to marketing or the information is no longer reasonably required.

Limited suppression information may be retained to ensure that an opt-out continues to be respected.

Website and analytics information

For periods appropriate to the relevant technology and its configured settings.

Approved portfolio materials

Approved public project material may remain within LuminAura's historical portfolio unless an agreement, legal requirement or valid request requires otherwise.

Information may be retained for longer where necessary in relation to a legal claim, regulatory matter, investigation or legal obligation.

When information is no longer required, we will delete, anonymise or securely dispose of it as appropriate.

 

12. Your data-protection rights

Depending on the circumstances and applicable law, you may have the right to:

  • be informed about how your personal information is used;

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your information;

  • request restriction of processing;

  • object to processing based on legitimate interests;

  • object to direct marketing at any time;

  • request portability of certain information;

  • withdraw consent where processing is based on consent; and

  • complain about how your information has been handled.

These rights are subject to applicable legal conditions and exemptions.

To exercise a right, contact:

Email: info@luminaura.co.uk
 Address: Zems Entertainment Ltd, 171 Powerscroft Road, London, E5 0PR, United Kingdom

We may need to verify your identity before responding.

 

13. Automated decision-making and artificial intelligence

LuminAura does not currently make decisions about individuals based solely on automated processing where those decisions produce legal or similarly significant effects.

We may use digital or artificial-intelligence tools to support research, organisation, analysis, administration or creative processes.

Where such tools are used, appropriate human judgement and oversight remain part of the process.

 

14. Special-category personal information

We do not ordinarily seek to collect special-category personal information.

Where such information is genuinely required for a particular project or activity, we will ensure that an appropriate lawful basis and any additional legal condition are identified before processing it.

 

15. Children and young people

Our website and consultancy services are primarily directed at adults and organisations.

We do not knowingly collect children's personal information through the general website enquiry process.

Where a legitimate project involves children or young people, appropriate contractual, consent and safeguarding arrangements will be established with the relevant parent, guardian, organisation or authorised representative.

 

16. External websites and services

Our website may contain links to third-party websites, platforms, embedded content or external services.

Those organisations operate under their own privacy practices.

We are not responsible for the privacy practices of independent third parties and recommend reviewing their privacy information before submitting personal information.

 

17. Complaints

If you have concerns about how we use your personal information, please contact us first:

Zems Entertainment Ltd trading as LuminAura
 171 Powerscroft Road
 London
 E5 0PR
 United Kingdom

Email: info@luminaura.co.uk

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data-protection regulator.

The ICO provides information about raising a concern on its official website.

 

18. Changes to this Privacy Policy

We may update this Privacy Policy where our services, technology, business practices or legal obligations change.

The current version will be published on this page and the Last updated date will be amended accordingly.

Where a material change affects how personal information is used, we will take appropriate steps to bring that change to the attention of affected individuals.

 

19. Contact

For privacy enquiries, requests or complaints:

Zems Entertainment Ltd trading as LuminAura
 Company number: 13872380
 171 Powerscroft Road
 London
 E5 0PR
 United Kingdom

Email: info@luminaura.co.uk
Website: www.luminaura.co.uk

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