One For The Boys
Elevating Samuel L. Jackson’s Men’s Health Mission
Challenge
How can a men’s cancer charity cut through media noise to inspire real action?
Approach
LuminAura partnered with One For The Boys, chaired by Samuel L. Jackson, to amplify its mission through strategic media and content. We produced and promoted a celebrity karaoke night at Abbey Road Studios featuring Nicole Scherzinger, blending entertainment, purpose, and cultural appeal.
Results
• Secured widespread press coverage
• Significantly increased traffic to donation platform
• Repositioned the charity with broader cultural visibility
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One For The Boys
Elevating Samuel L. Jackson’s Men’s Health Mission
Challenge
How can a men’s cancer charity cut through media noise to inspire real action?
Approach
LuminAura partnered with One For The Boys, chaired by Samuel L. Jackson, to amplify its mission through strategic media and content. We produced and promoted a celebrity karaoke night at Abbey Road Studios featuring Nicole Scherzinger, blending entertainment, purpose, and cultural appeal.
Results
• Secured widespread press coverage
• Significantly increased traffic to donation platform
• Repositioned the charity with broader cultural visibility