Tresor Paris
Amplifying a Luxury Brand Through Culture and Celebrity
Challenge
How does a luxury jeweller build deeper cultural relevance?
Approach
LuminAura led strategy, press, influencer placement, and brand activations — including a flagship event featuring Caprice Bourret and Tony Hadley, plus luxury product placement in In2ruders. We also produced a featurettecapturing on-set diamonds and designs.
Results
• National coverage including MailOnline
• Strengthened luxury positioning through celebrity, cinema, and style
• Elevated engagement across digital and experiential channels
Tresor Paris
Amplifying a Luxury Brand Through Culture and Celebrity
Challenge
How does a luxury jeweller build deeper cultural relevance?
Approach
LuminAura led strategy, press, influencer placement, and brand activations — including a flagship event featuring Caprice Bourret and Tony Hadley, plus luxury product placement in In2ruders. We also produced a featurettecapturing on-set diamonds and designs.
Results
• National coverage including MailOnline
• Strengthened luxury positioning through celebrity, cinema, and style
• Elevated engagement across digital and experiential channels