Nike
Reimagining Youth Culture at the London Youth Games
Challenge
Reimagining Youth Culture at the London Youth Games
Approach
LuminAura partnered with Nike to amplify the spirit of the London Youth Games — capturing not just sport, but story. We crafted a content-led campaign that fused community, creativity, and kinetic design.
Results
• Forged deeper emotional connection with Gen Z through narrative visuals
• Elevated the London Youth Games from sporting event to cultural movement
• Delivered a bold new creative lens for Nike’s youth engagement in the UK
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Nike
Reimagining Youth Culture at the London Youth Games
Challenge
Reimagining Youth Culture at the London Youth Games
Approach
LuminAura partnered with Nike to amplify the spirit of the London Youth Games — capturing not just sport, but story. We crafted a content-led campaign that fused community, creativity, and kinetic design.
Results
• Forged deeper emotional connection with Gen Z through narrative visuals
• Elevated the London Youth Games from sporting event to cultural movement
• Delivered a bold new creative lens for Nike’s youth engagement in the UK