Cineworld Leicester Square
Launching Gods of Their Own Religion with Cultural Power
Challenge
How can a premiere become both a media moment and brand catalyst?
Approach
LuminAura secured the Superscreen at Cineworld for the film’s world premiere, managing red carpet logistics, PR, and sponsorships from Double Dutch Drinks, Thirst, and Cupcake Kings. The event fused creative precision with press power.
Results
• Sold out in advance
• National press coverage including MailOnline
• Boosted cultural positioning for the film, sponsors, and venue
Cineworld Leicester Square
Launching Gods of Their Own Religion with Cultural Power
Challenge
How can a premiere become both a media moment and brand catalyst?
Approach
LuminAura secured the Superscreen at Cineworld for the film’s world premiere, managing red carpet logistics, PR, and sponsorships from Double Dutch Drinks, Thirst, and Cupcake Kings. The event fused creative precision with press power.
Results
• Sold out in advance
• National press coverage including MailOnline
• Boosted cultural positioning for the film, sponsors, and venue